Diann Waugh

Diann, being a global fashionista, has worked in fashion retail in London, Sydney and Auckland. Diann always dreamed of opening her own store so in 1990 when she returned to hometown Dunedin with husband Alistair and daughter Amanda they fulfilled that dream and opened Waughs a Fashion Boutique for Women. In the last 20 years the store has doubled in size with a sunny upstairs workroom and large sales basement.
The Dunedin fashion community have benefitted from Diann’s passion for fashion with her involvement in helping establish and promote Dunedin’s now globally acclaimed iD Fashion Week. Diann served 7 years on the iD committee and is a judge in the Otago Polytechnic Fashion School’s Collections parade every year. Diann also lends her expertise to community and commercial fashion shows throughout New Zealand.
Diann is all about family and spends her down time hanging out with husband Alistair, daughter Amanda, son-in-law Rob and grandchildren Charlotte and Harper.

Diann’s Style Philosophy:
“Life is too short to be boring”