Waughs is a women's boutique fashion store who for the last 27 years has been an important and trusted part of the Dunedin fashion community. Opened in 1990 by Diann and Alistair Waugh, the store has an iron clad reputation for providing high-end fashion for women of all ages with a focus on quality and originality. Waughs has a huge and vast customer base of lovely loyal woman from all over New Zealand.

Waughs is not just a store but also a fashion label. Waughs clothing is for the fashion forward woman to whom style is important but who has a fun approach to her clothes. At Waughs we like to support talented New Zealand designers and exclusively stock labels such as; Caroline Sills, Obi, Sills, Cooper, Visage, MacJays & Gemma.
Waughs pride themselves in getting amongst the Dunedin fashion community by being part of fashion events such as the iD Fashion Week, Otago Polytechnics Collections, Zonta Fashion Parade and various other community based events.

Located opposite Knox Church on Dunedin’s central George St there are plenty of parks around and charismatic cafes to treat yourself in after a hard day's shopping.

“A Waughs woman has definite style, is fashion forward and is always up for some fun with trying new looks to suit her style each season.”
- Diann Waugh

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