Waughs not only sells their own label

At Waughs we always aim for quality and style and the labels that we stock reflect that. We like to cater to every aspect of the Waughs woman’s life ranging from knitwear to the perfect party Dress. This page gives you a chance to get to know our labels better and work out which labels suit your personal style. If you would like further information on any of our designers and their labels simply click on the link below their profiles.



CAROLINE SILLS http://www.sills-and-co.com/caroline-sills/home/u.aspx

SILLS http://www.sills-and-co.com/sills/g8.aspx

COOPER by Trelise Cooper http://www.trelisecooper.com/

PAULA RYAN http://www.paularyan.com/

MACJAYS http://www.macjays.co.nz/

GEMMA https://www.gemmaclothing.co.nz/ 

OBI http://www.obi-nz.com/

VISAGE  http://www.visageknitwear.co.nz/ 


See some of our labels Bio's below


waughsWaughs is not just a store but also a fashion label. Waughs clothing is for the fashion forward woman to whom style is important but has a fun approach to her clothes. You can view our clothing in store!

Caroline Sills


Luxurious cashmere in the finest grade, a trade mark that keeps the partisans coming back season after season. Wrap yourself in the gentle hues of driftwood and powder blue or indulge in the accent colours of tomato and citrine.


Sills - by Caroline Sills

Sills - by Caroline SillsSills is a diffusion range and lifestyle brand derived from the modern elegance and cool glamour of Caroline Sills. 

Authenticity, effortless style and easy-going living are at the heart of the brand philosophy. Our classic aesthetic resonates perfectly with today’s casualisation of fashion. We are passionate about using the finest fibers, and demand for the highest quality. Our ranges are inspired by the best tried and tested classic and vintage styles, enriched with a wealth of on-trend influences from around the world.


OBIOBI is the thinking woman’s label, reflecting the new ‘Pacific cool’ with subtle colours and textures creating a quiet integrity. Thoughtful, measured and intelligent design is evident in the unique cuts and styling with a distinct edginess that comes from living in a country with a newly emerging sense of self.



COOPERTrelise Cooper's diffusion line - Cooper - Offers an exciting mix of Prints and styles, Cooper approaches design with an adventurous spirit resulting in some amazing styles perfect for every occasion. Scouring the globe from Tokyo to New York to Paris to India enables them to source the most exquisite fabrics and find inspiration in the wonderment and beauty of different cultures.



VisageVisage is a range of contemporary women’s knitwear manufactured in New Zealand by Private Collection Ltd.

Renowned for their high quality yarns and easy-wear designs, Visage collections are made up of coordinated separates that enable women the freedom to create their own look and style. From sophisticated, comfortable resort wear to special evening pieces, Visage takes the modern woman to any occasion.


GemmaGemma is a designer woman's wear clothing label proudly designed and made in Dunedin, New Zealand
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